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Thursday, March 11, 2010

Amrita Rao 2

The cameras love the fresh-faced, delectable Amrita Rao.  Numerous ads, ten and odd films and a huge fan base, in a span of ten years stands testimony to this.

A Peek into the Past
Amrita Rao’s birthday is on the 7th of June. She was born in 1981 in Mumbai. Her father is Deepak Rao who runs an advertising agency. Her mother tongue is Konkani.

She studied at C.G. High School and later graduated with a degree in Psychology from Sophia College.

Besides working in ads and films, Amrita has to her credit the Dada Saheb Phalke Award. She is also the muse of the bare-footed artist M.F.Hussain.

The Face That Launched Many Ads
Her first brush with the cameras was when she worked in the Fairever Face Cream ad while still in college. It was followed by Nestle Bru Coffee, Cadbury’s Perk, Close-Up, Parachute Hair Oil, Domino’s Pizza, Wriggly’s Chewing Gum, Pantene, and Clean & Clear facewash, to name a few. She’s also the brand ambassador for D’Damas gold jewelry. It was hardly surprising that she was noticed by Ken Ghosh who offered her a role in Ishq Vishq.

Rao may appear with Shahid in a PETA campaign.

New Roles
Amrita’s debut was with Raj Babbar’s son, Arya Babbar, in Ab Ke Baras which released in 2002 followed by a cameo in The Legend of Bhagat Singh. She shot to stardom in 2003 with the release of Ishq Vishq with Shahid Kapoor, and she won a nomination for the Filmfare Best Debut Award for her role as struck-by-cupid Payal Mehra.

In 2004, she was part of the multi-starrer Main Hoon Na with Shah Rukh Khan, Zayed Khan, and Sushmita Sen. She was nominated for the Filmfare Best Supporting Actress Award. Her films in 2005, Vaah! Life Ho Tho Aisi and Shikhar didn’t get a good reception at the box office. Vivah in 2006, with Shahid Kapoor, became one of the biggest commercial successes of the year.

Bollywood didn’t see a lot of Amrita Rao in 2007, except for a brief appearance in a song in Heyy Babyy. She did a Telugu film Athidhi with Mahesh Babu, which was a big success down south.

Her 2008 releases include My Name is Anthony Gonsalves with Mithun Chakraborthy, Lilette Dubey, and Nikhil Dwivedi which didn’t do well. Her performance as Kamala in Shyam Benegal’s comedy Welcome to Sajjanpur was praised and the film enjoyed rave reviews.

In 2009, she was seen opposite Harman Baweja in Victory which was not so victorious at the box office. She traded in her sweet image for a more glamorous one in Shortkut: The Con is One. However, even this movie didn’t do well.

Fans can expect to see Rao in Hook Ya Crook (2010) with John Abraham and Genelia D’Souza, as well as Kunal Avadana (2010) with Amitabh Bachchan and Arjun Rampal.
(Biography : chakpak.com)


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